6 Common Mistakes You’re Making That’s Hurting Your Sales.
You need to stop doing #2
On Valentine’s day, while you were busy with the love of your life😏, I was scouting for Instagram vendors for a quick surprise gift to a friend.
After checking through about 10 business pages, I only found just one person worthy enough to buy from.
E shock you?
Here are the unforgivable mistakes they made :
Out of sight is out of mind
Some of their last posts were in December. How can you depend on making sales online and you’ll conveniently not make posts for two, three months?
Yes, it is challenging to keep posting day in, day out without people ordering your products, but each time you are at the point of stopping altogether, remember that people are watching.
I mean, if you are truly serious with your business, I as a customer need to see some consistency.
Here’s a secret: The more consistent you are online, the more believable and trustworthy your customers find you
2. Lack of Quick Response: I found some consistent businesses I felt I could trust and I sent them an instant message. I know it was a Sunday and they might have a lot on their plates, so, I waited about 3omins and when none of them replied, I went ahead to check their Bios.
Right now, I can literally hear you shout business owners are not robots and I can’t be online all the time.
If you won’t be online all the time answering the queries of your customers, then you better automate your sales process.
You are leaving a lot of money on the table if you think your customers will wait for you before making purchases.
Luckily for me, I found out that some of them had their WhatsApp contact on their bio and I sent a message hoping it’d be faster.
Well, only one of them replied as fast as I wanted.
3. Offer more: He told me the product I wanted was out of stock and immediately offered me another similar product. He could have easily told me it was out of stock and go back to his Valentine love(or whatever he was up to at that point) but he didn’t.
As a business owner, you need to be able to make offers. In fact, irresistible offers.
Have you ever gone to the market to get a particular brand of shoe, and on getting there, you didn't find the exact shoe you wanted. If the trader knows her onions, she can easily sway you to forget your initial intentions and make you see the beauty in the ones she has.
I’ve lost counts on how many times I have fallen for such.
Be forward-thinking as a business owner! don't be quick to say no.
4. Lack Of Urgency In Your Offers: The guy did something shocking after telling me about other products he had, he used the FOMO(Fear Of Missing Out) strategy with me.
He said, “pay now or before midnight and get a 50% discount plus free delivery”
It’s an offer anyone would jump on.
5. Displaying price on your page: Most of them had their price tag on their page and that made it even easier for me as the customer and profitable for the business owner. I had a little objection. I knew the price, and I was ready to pay.
I’ve always emphasized this to every business owner I know. Telling your customers to come into your DM to get a price list is stressful. You have to make the journey of your customers as seamless as possible.
Disbelief whatever myths you’ve believed about hiding pricetags.
If you still do not want to display your price, you can direct them to your website or a one-page site that contains prices for each product.
6. Lack Of Follow Up: Remember I told you I messaged about 10 businesses?
Well, most of them never replied or followed up.
If a customer doesn’t buy after an inquiry, you should message them to ask why they’ve not paid yet.
Customers have several reasons for not buying: price, delivery mode, mode of payment, indecision, and so many more.
It’s your job to find their biggest objection and tackle it. Have answers to every question they bring up.
You’ll be surprised to know how much increase you’ll see in your revenue if you work on your follow-up game.
No matter what you sell, here’s the typical journey of your customer.
- They have a problem
- They find someone who can solve that problem.
- They find the best deal they can get
- They pay.
Here’s a quick summary;
1. Show up consistently! Out of sight is out of mind.
2. Be quick to respond to customers/ automate your sales process
3. Provide extra value. Don’t neglect a customer because you don’t have the product they want.
4. Create a sense of urgency in your offers.
5. Display your price/ make your customer’s journey seamless.
6. Never fail to follow up.
If you are not making sales, you need to find the process you're skipping and work on it.