10 Free Platforms To Learn Digital Marketing Skills in 2021
Digital Marketing, as we all know, refers to advertising and creating awareness about brands and promoting it by using digital tools such as Search engines, websites, social media, email marketing, Pay per click, paid to advertise, etc.
For creating awareness and have a market standing, it is crucial to have an online presence and visibility. For connecting and having a personalized connection with the audience, it is essential to target and influence them and promote your brand and its services. This is where Digital marketing skills come in handy and the need to look out for free digital marketing courses arises.
Growth Academy WordStream
Growth Academy’s goal is to give marketers and businesses a better chance to succeed and learn these incredible digital marketing skills free of cost.
This free digital marketing course is taught by the best experts and will give you an amazing experience of learning.
This free social media marketing course from Quintly covers the basic principles of social media analytics both for beginners and for marketers who want to refresh their knowledge. It aims to help anybody involved in social media analytics.
This all‑in‑one learning hub gives you resources to jump-start and grow your online business, learn how to make money online, and be a successful entrepreneur.
With FirstSiteGuide, you can also learn how to start your own blog in less than 15 minutes.
With over 15,000 online courses from different career fields, Class Central provides several free online courses to help you start or grow your career as a digital marketer.
Alison is one of my favorite platform to learn online. It offers a free online digital marketing course for social media marketing, which will help improve your digital marketing skills. It contains all the necessary information required to do social media marketing.
It allows you learn at your own pace and master the skills required for digital marketing.
eMarketing Institute offers 100% FREE beginners level digital marketing courses, FREE certifications and FREE eBooks within the field of digital marketing.
So far more than 200,000 happy students from more than 100 different countries have signed up for their free courses.
Google Digital Marketing Course
Google offers a free digital marketing course in the Google digital garage. This course will help you to master the basics of digital marketing. It contains 26 modules that are created by specialized Google trainers. This free digital marketing course offers interactive video lessons and practical exercises and quizzes. The teaching is done using real-life examples to help you turn your knowledge into action.
On completion of this free course and on taking a 40-question final exam, a certificate of completion would be given that will show that you have a clear understanding of all the basics and can help boost your CV and your LinkedIn profile.
Hubspot academy offers a free digital marketing course that has many students participating in it.
There are 38 lectures, and the course duration is just 4.5 hours, which will help you gain basic digital marketing skills.
You can learn SEO, blogging, basics of inbound marketing, landing pages, lead nurturing, email marketing, etc. that can help you improve your career in a lot of ways.
After the course, a certification of completion by Hubspot academy would be given to boost the CV.
Google Academy Analytics
Google Analytics Academy is an incredible online resource for marketers looking to up their game in everything Google-related. With the importance of tracking and incorporating data into your marketing strategy, there has never been a better time to learn all you can about one of the most data-rich resources in the world.
Some of the most popular modules from the Google Analytics Academy include Digital Analytics Fundamentals and Google Analytics Platform Principles. Both of those courses will give you a solid foundation of how to implement data into your strategy and how you can use the platform to best inform your decisions moving forward.
Pay Per Click University
PPC University is a fully free online learning resource created by WordStream, to help build your PPC and digital marketing skills. The format is presented in three streams of learning plans which offer lessons for beginning to advanced users, with additional modules for social advertising.
You can also access a number of webinars and white papers to enhance your digital marketing expertise, and best of all, everything’s mobile-friendly so you can learn on the go, whenever you have time.